About Sturdy South Jewelry

The idea of Sturdy South was born out of frustration. I loved my belly ring, but it never felt comfortable–no matter what I did. Back then, I knew of the antiseptic properties of silver, yet quality silver body jewelry was hard to find. Eventually, I started out creating my own pieces and soon found wonderful customers that love wearing silver as much as I do.

I hope you find something you like in our shop. If not, please drop us a line. We are constantly working on new ideas on how to improve selection and overall shopping experience.

In 2019 we removed plastic from our packaging, designed a cute tin box, and changed the silver-polishing cloth to pure cotton. We also started autoclaving our jewelry before sealing to maximize product safety.

In 2020 we started offering 24k vermeil jewelry, that is sterling silver jewelry with a thick, pure gold coat, a great alternative to solid gold jewelry.

In 2021, 2022, and 2023 we started slowly expanding our collection.

Our 2024 goals are introducing more types of body jewelry to our collection, collaborating with more creative women around the world, and offsetting carbon emissions by contributing to projects in developing countries. 

I'm excited about the future, and grateful for all the lovely support from all our wonderful customers around the world.

Marina, founder