The idea of Sturdy South was born out of frustration. I loved my belly ring, but it never felt comfortable–no matter what I did. Back then, I knew of the antiseptic properties of silver, yet quality silver body jewelry was hard to find. Eventually, I started out designing my own pieces and soon found wonderful customers that love wearing silver body jewelry as much as I do.
I hope you find something you like in our shop. If not, please drop us a line. We are constantly working on new ideas on how to improve selection and overall shopping experience.
In 2019 we removed plastic from our packaging where possible, designed a cute tin box, and changed the silver-polishing cloth to pure cotton. We also started autoclaving our jewelry before sealing to maximize product safety.
Our 2020 goals are extending our collection, collaborating with more creative women around the world, and offsetting carbon emissions by contributing to projects in developing countries.
I’m so grateful for all the support received so far, and excited about what comes next!
Marina Chen, Founder