Your privacy is very important to us.
The personal data that you provide may be controlled by Sturdy South.
We will use the personal data provided in combination with your purchase history and other personal data that you share voluntarily with our website or otherwise (e.g., via social media, cookies, etc.) (hereinafter your “Personal Data”) for the following purposes:
 data analytics, market research purposes (surveys, customer satisfaction, etc.) and data enrichment, on the basis of our legitimate interests in analyzing and learning how customers use and interact with our brand in order to improve products, services and our business in general.
 (i) global or local marketing purposes (to send you marketing communications containing news, information and updates about our products and services, offers, promotions, special events and other marketing communications that may be of interest to you by SMS, email or telephone or social media or paper), and (ii) for customizing your experience with us to your interests and shopping habits (e.g., targeted communications) and improving our services, notably via profiling, both (i) and (ii) on the basis of your consent and our legitimate interests in communicating with our customers and improving our services.
We will retain your Personal Data for 3 years from the last contact from you. We do not use any automated decision-making tool.
For the purposes described above, your Personal Data will be accessible by authorized personnel of Sturdy South Business Trading Co., Ltd., affiliated companies and service providers acting on our behalf on a need-to-know basis. Transfer of your Personal Data from the EEA to third countries will be involved; some of these countries are subject to a data protection adequacy decision of the European Commission, whereas others are not. To ensure the protection of your Personal Data consistent with applicable law, such transfers outside the EEA will be made pursuant to the EU Model Clauses, the EU-US Privacy Shield certification and Binding Corporate Rules or other acceptable legal mechanisms.
Subject to the conditions set forth in applicable law, you have the right to access, update, correct and/or request removal of your Personal Data from our databases and request that we restrict the processing of your Personal Data; you have the right to request that we provide your Personal Data to you or to a third party in machine readable format; where we rely on consent for the use of your Personal Data, you have the right to withdraw your consent at any time and you can request us to transmit such data to another data controller where applicable law requires us to do so. In addition, you can unsubscribe using the link in our communications at any time and you have the right to register on the relevant national phone solicitation opt-out list. You also have the right to lodge a complaint with a supervisory authority.
You also have the right to object to the processing of your Personal Data where we process your Personal Data on the basis of our legitimate interests.